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1
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2
Strategy

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4
Research

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  • There are two sides to search engine optimization (SEO): on-page and off-page optimization. Off-page means getting links from other websites to point back to your site, which strengthens your site's position in search engine results. In this course, author Peter Kent dissects the anatomy of a link, explains how links affect page ranking, and reveals the properties that make an excellent inbound link. The course also evaluates reciprocal linking; link building via press releases, blogs, and articles; and the importance of using quality links that are search-engine friendly.

  • Hello and welcome to Analyzing Your Website to Improve SEO. I'm Peter Kent and I'll be teaching you what to look for on your website to increase your search engine optimization. When people go online to search for the sorts of products, services, or information you provide, they can find you or they can find your competitors. In this course, I'm going to help you understand a critical area of online marketing, how to connect with people through the search engines. I'll show you the components that you should definitely

  • Traditional marketing puts content in front of a passive, potentially uninterested audience. Search engine optimization (SEO) helps you target a different kind of crowd, the millions of people actively searching—typing on their phones and laptops or speaking to their Amazon Echo or Siri—for exactly what you're selling. LinkedIn influencer Danny Sullivan has been in on SEO since its early days, and educates businesses about the power of SEO as the chief content officer at Third Door Media and cofounder of Search Engine Land. In this course, he explains what SEO is,

  • Search engine optimization (SEO) is crucial to the success of every business. But local SEO is particularly important to "brick and mortar" stores and services. Customers don't rely on the yellow pages anymore. They turn to Google instead. This course will help businesses of all sizes achieve maximum visibility on search engines, and drive more traffic (web traffic and foot traffic!) to their sites and stores. First, get an overview of the local SEO landscape, tips for evaluating and optimizing your site, and advice on conducting keyword research. Author Brad Batesole

  • Hi, I'm Matt Bailey. Welcome to keyword strategy in depth. Keyword research is the fundamental building block, for all of your on-line marketing efforts. It goes beyond optimizing your website, to enabling a better connection when marketing to your audience, as you are using their language. We'll begin by finding sources for keywords, seeing how search engines deliver different results based on the types of keywords, and building your keyword lists. Next, I'll demonstrate how to effectively sift through the keyword data, in ways that maximize your ability to understand

  • [Brad] Hi, I'm Brad Batesole and in this course, I'm going to walk you through a deeper layer of SEO. The ever-changing world of Search presents complex challenges. Excelling at SEO requires the ability to understand all of the multi-layered components that contribute to a site's ability to rank well. So with that said, my goal for this course is to give you an in-depth look at one of these components, Search Factors, the factors that contribute to how and where your site is displayed on Google's Results page. We'll